Why Armenia

whyarmenia1. Culture and Heritage
Armenia with its remarkable cultural and historical heritage, diverse and spectacular mountainous landscapes, variations in geological substrate terrain, climate, soil and water resources, its rich fauna and flora as well as with its outstanding and diverse cuisine and historically routed customs and habits of its people provides excellent opportunities for remarkable and forever memorable holidays.

. Active and Adventure
Armenia with its diverse and spectacular mountainous landscapes, variations in geological substrate terrain, climate, soil and water resources, its rich fauna and flora as well as remarkable cultural heritage provides excellent opportunities for active and adventure holidays. The products carefully designed and executed by Nueva Vista within the series of “Active and Adventure” holidays present a fantastic and unprecedented mixture of cultural and adventure tourism in Armenia’s most fascinating mountainous wild environment and discovery of Armenia’s unbelievably rich cultural, historical and ethnic heritage. The large variety of adventure products developed by Nueva Vista opens a wide range of choice for our partners and tourists to select the programme that exactly matches their interests and requirements being trekking with camps, daily hikes at various difficulty levels, walking with culinary adventures, mountain biking, mountain skiing and other special interest activities. The professional adventure guides and multilingual support staff will be happy to lead you by the corridors of Armenian adventures and provide the comprehensive information and high quality services. Specially selected off road cars, horses and professional equipment are always at your disposal.
. Religious and Spiritual
The Armenian Church celebrates the year 301 as the year of its establishment when Gregory converted King Trdat into Christianity. The king, in turn, made Christianity the state religion. Thus, Armenia became the first state in the world, where Christianity was officially proclaimed as a unique state religion. Events of the fifth century were critical to making of a distinctively Armenian Christian culture and identity. The foremost of these was the invention of the Armenian alphabet. Translations of scripture, commentaries, liturgy, theology, and histories were made. Christianity was strengthened in Armenia by the translation of the Bible into the Armenian language by the Armenian theologian, monk and scholar Saint Mesrop Mashtots in the fifth century.

UNESCO Armenia Treasures

This unique 2-days programme covers the key Armenia’s cultural and historical treasures which are included in UNESCO World Heritage List

 The monastery of Geghard (IV-XIII centuries) with its remarkable rock-cut churches and tombs, is an exceptionally well preserved and complete example of medieval Armenian monastic architecture and decorative art (UNESCO), with many innovatory features which had a profound influence on subsequent historical, cultural and political developments in the Near East.
The developments in ecclesiastical architecture represented in an outstanding maner by the churches at Echmiatsin and the archaeological site of Zvartnots had a profound influence on church design over a wide region (UNESCO). The churches at Echmiatsin and the archaeological site of Zvartnots vividly depict both the spirituality and the innovatory artistic achievement of the Armenian Church from its foundation since 301 AD. Echmiadzin is the official residence of the Catoghikos of all the Armenians. The Cathedral built in the IV century is the first official Christian Church in the world.
Matenadaran – a Museum and scientific institute of ancient manuscripts, hosts the treasures of Armenian science and invaluable manuscripts since 5th centuries containing about 14.000 ancient manuscripts – the largest collection in the world. The short tour in Matenadaran will be exclusively guided by the most prominent specialists of the Institute.
In addition, a corporate event (e.g. Board Meetings) or team building initiatives can be accompanied together with visiting these UNESCO World Heritage Sites. Exclusive meetings and training/educational programmes during lunches and dinners are planned with prominent historians and remarkable representatives from Armenian Apostolic Church.

Meeting point of East and West Cuisines: Wine, Brandy and Gastronomy

armenia5This 2-day trip is designed to experience the country culture through traditions and cuisine. In the two days, you will visit Museums, have city tours and visit 2 regions: Gegharkunik and Vayots Dzor.

Vayots Dzor is famous for Wine and cheese production and very recently 6 thousands years’ old winery has been found in the area. Visits to small wine and cheese production factories will give information about technologies and specifics of this region.
 Gegharkunik is for unique making pakhlava (sweet cookie) and kyufta (made from meat). The visitors will have a chance to take part in the process of making kyufta and pakhlava. In addition, recipes of traditional salads and barbeque will be provided so that the group prepares food for the dinner. The process will be guided by professionals, with helpfrom local people.
 Additional elements for networking among the group members and the local people throughout the process will be considered. This will be a seasoned activity to learn about the culture, mentality of the local people as well a traditional food and spices.
 Exclusively guided visit is planned to Yerevan Brandy Factory established in 1887 and tasting of various types/ages of famous Armenian Brandy at the Brandy Gallery.
 This gastronomy trip will be associated by a trip to lake Sevan situated on around 2000m above the sea level. The group will also visit Noravank, a 13-century church in Vayots Dzor Region.

Cultural Crossroad of East and West


This 2-day trip is designed to provide unique opportunities to travel and learn about the country culture through experiencing celebrations, traditions as well as theatre performance.

  During the 2 days you will be able to experience the culture of a nation on crossroad of East and West, make interesting observations of cultural diversity of the regions by visiting at least 3 Museums.
The Museums will be proposed based on the groups’ interest in particular areas. Matenadaran (Institute of Ancient Manuscripts), National Gallery, and an Art Museum will be selected for a visit.
 The group will travel to at least 2 regions and learn how the same tradition is perceived and celebrated differently thus giving interpretations specific to that particular place. Usually the arguments to interpret cultural and tradition differences include country size, ethnic groups, influences of other cultures through history. However, in a small country as Armenia, with 98% Armenian population, amazing contrasts can be found, which challenge and question our perceptions and provide an interesting mix of Eastern and Western cultures.
For the group to enjoy the stay in Armenia and learn about the culture as much as possible, a performance of a famous fairy tale with a help and guidance of an experienced director/actor will add astonishing feelings at the end. The group members will participate in a short performance wearing traditional costumes. This activity will be a great opportunity to experience the culture, create closer contacts with the group members, and have fun.